The Ness Hits LA: A Weekend at Regent Santa Monica

Rebounders on the Beach

Over March 28–29, WellUp Collective partnered with The Ness — the NYC-born trampoline fitness concept — to bring their signature rebound classes to the Regent Santa Monica Beach for a two-day Women’s Month activation.

Six classes total. Three per day. One influencer class each day.
Intimate, high-energy, and just the right amount of playful.

The Venue

Regent Santa Monica was the right call.

Open air, ocean-facing, and naturally cinematic without trying too hard. The kind of setting where light, movement, and energy do most of the work.

From the start, the intention was to integrate with the property, not just show up in it.

That meant:

• Post-class Plenti protein smoothies
• Protein-forward hydration with Unwell
• Coffee moments with Jolene
• Recovery woven in through Hyperice and Project E Beauty
• Gifting that felt elevated, intentional, and worth lingering over

It felt less like an event, more like a day you didn’t want to leave.

The Movement

The Ness brought its rebound format west, and it translated seamlessly.

Flowy, rhythmic, almost artistic in the way it moved — less about intensity, more about feeling. The kind of movement that pulls you in without overthinking it.

Energizing without being overwhelming.
Expressive without trying too hard.

At moments, everything synced — the bounce, the music, the energy — and it created something that felt bigger than the workout itself.

Brand Integration

This was WellUp’s most deeply integrated LA weekend to date—no filler brands, no passive logo placements.

• Juna: Chlorophyll drops and Smart Burn, supporting energy and metabolic balance
• Bur Bur: Hair oils that added a subtle, elevated self-care moment post-movement
• Prima: clean-ingredient protein bars made with beef tallow that guests kept reaching for
• OSEA Malibu: body oils that elevated the recovery experience
• Global Healing: some of the cleanest formulations in the space, featuring hero products like Oxy-Powder and prebiotics
• Jolene: coffee that anchored the social moments
• Unwell: protein-forward drinks that kept the energy consistent throughout the day
• Plenti: protein smoothies and creatine that carried guests through and after class
• Sara Wragge Wellness: hydrating minerals that grounded the entire experience

Experience Design

What made it land:

• Beachfront trampoline classes with branded mats and custom decals
• Built-in recovery through compression and red light
• A gifting experience that felt curated, not excessive
• Seamless transitions from movement → recovery → connection

WellUp’s role is always the same:
Create the structure, set the tone, and let everything else flow naturally.

Takeaway

The Ness proved its format travels because its energy travels. When the right movement meets the right venue, the right brand partners, and a clear programming thesis, an activation becomes something guests actually remember.

This weekend moved the bar: more considered, more layered, and harder to replicate.

Los Angeles, we’re back.